Patterns of Media Usage Related to Gratifications Sought

Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism

This study examines the roles of the gratifications sought and of narcissism in content generation in social media and explores the generational differences in motivations and in narcissistic personalities when predicting the usage of Facebook, blogs, and forums. Data were gathered from a probability sample of 596 social media users through a telephone survey in 2010. Factor analysis results sh...

Predicting tablet use: A study of gratifications-sought, leisure boredom, and multitasking

Effects of Narcissism, Leisure Boredom, and Gratifications Sought on User-Generated Content Among Net-Generation Users

This research identifies the gratifications sought by the Net-generation when producing user-generated content (UGC) on the internet. Members of the Net-generation want to vent negative feelings, show affection to their friends and relatives, be involved in others’ lives, and fulfill their need to be recognized. These gratifications, to a large degree, were found to be significantly associated ...

Personality as a predictor of Business Social Media Usage: an Empirical Investigation of Xing Usage Patterns

Referring to recent research calls regarding the role of individual differences on technology adoption and use, this paper reports on an empirical investigation of the influence of a user’s personality on the usage of the European career-oriented social network XING and its usage intensity (n = 760). Using structural equation modeling, a significant influence of personality on the intensity of ...

A Cross-Cultural Comparison of Internet Usage: Media Habits, Gratifications, and Addictions in Korea and the US

Korea and the United States both rank among the leading nations of the world in terms of Internet penetration, but have arrived there at different speeds, through varying development policies, and in the contexts of contrasting cultures. The present research presents a new model of Internet usage with concepts from Bandura’s Social Cognitive Theory, comparing the factors that predict Internet u...